THE CLIENT SAID:
"I need my various client-types to find what they want quickly and easily."
Clear pathways will be key. Let's make a site that's:
Easy to navigate
Uses icons and imagery
Funnelled users down self-directing and easy to navigate pathways.
Coded an image-based changing background.
Designed an admin area that brought users to the correct endpoint.
Separated challenge information and designed subsets around them.