Client brief: Aditum Advisory came to us wanting a website that would convey the depth and trustworthiness of traditional values, as well as their extensive experience in their sector, but would also be modern and appealing to new clients.
Our work: The client was clear from the start that they didn’t want a site full of ‘blah blah blah’ (we’re so great at doing this, we’re so great at doing that). We therefore needed to come up with a creative way for people that were looking at the site for the first time and didn’t know the organisation, to ‘get’ the work they do in a way that didn’t come across as blowing their own trumpet or was very wordy.
To achieve this, we took the content down two specific routes: first, we created ‘case studies’ pages for each area of their work, similar to the one I’m using here: client brief - what we did - outcome. This enables us to bring potential clients into the organisation’s ‘world’ through their real-world successes while being concise. Secondly, we designed an About Me section that directs the site's users towards what client feedback and the case studies.
We used an image-based grid layout to display the information in a refreshingly visual way. This decreased the need for lots of text while also grabbing the user’s attention and directing them to the key information.
The style of the site was born from Aditum Advisory’s already designed logo, which prominently features a horse, symbolising for the client strength, aliveness, and nobility. We used horses throughout the site but through hints instead of obvious images, so creating a more elegant and modern feel.
To make the design future-proof and enticing, we choose images of abstracted architectural lines and shapes that nurture a sense of openness, modernity, movement, and depth, which we feel encapsulates Aditum Advisory’s way of working and approach. The beautiful deep green we found also had the depth of tradition but with modernity and movement within it.
Outcome: We’re really pleased with this site. It has a gorgeous flow to it and straddles that potentially mismatched feel of rich and traditional with modern and light. There is a great ease of movement for the user, and the site can be extended as a design over time if the organisation evolves.
See the live site at aditumadvisory.co.uk